Urban Myth Club is the newest player to Downtempo Electronica Genre. If you are unfamiliar with downtempo electronica, other names include are chill out or lounge. Artists in this genre include Zero 7, Royksopp, Lemon Jelly and much more. If you like those bands, you are bound to like this new group, Urban Myth Club.
If you aren’t familiar with them, here’s a little background on them. They were formed when electronica artist Dezz met Hollywood film composer Stephan Barton to create tracks that would plot the future course of the club. Urban Myth Club was formed when Dezz hooked up with producer Ian Sanderson. Sanderson is famously known for his Cuckooland samples, one of which had been used on film, TV, and by hundreds of artists including Massive Attack, Lemon Jelly, Prodigy and the Beastie Boys.
As a result of that, additional members followed including vocalists Clare Szembek (Captain, The Funky Lowlives) and Rowan Godel. Other celebrity members will remain confidential.
Urban Myth Club became viral as soon as the single “I Feel It” hit the internet. With just word of mouth advertising, this underground digital release broke the Top 30 iTunes chart and radio airplay followed. Along with this, there was a leaked album sampler that wasn’t supposed to be released but made its way to a Canadian DJ who playlisted six tracks from the album on his show. Next came much more success which included the band making the number one spot on MySpace’s “Top Artist” list.
They had their first gig in the Glastonbury. For you folks who aren’t familiar with Glastonbury – It is a music festival – the largest greenfield and performing arts festival in the world and takes place in the United Kingdom. It features musical acts in the Rock, World, Electronic, Reggae, Folk and Hip Hop genres. Urban Myth Club’s second big gig was as the Big Chill Festival. With many critics hailing their album as one of the “Best Downtempo Albums ever released”, there is no stopping Urban Myth Club from doing things the nontraditional way.
