Roc Nation, the record label of hip hop superstar Jay-Z, may indeed be building the next music empire. The label is already home to several of the industry’s up and coming talents, including J. Cole and Willow Smith, with the most recent to the ranks being the budding star Jay Electronica.

The label, formed in April of 2008 through the partnership of Jay-Z and Live Nation, is a music industry original, merging talent and management in a unique and ingenious manner. The company is made up of songwriters, producers, artists and engineers.

An artist like Jay Electronica is bound to bring incredible benefits to the company, not only in terms of music and emcee talent but as a marketing and merchandizing expert as well. The reason for this is that “Jay Electronica download” is one of the most common internet searches performed by hip hop fans every day.

The manner in which the young rapper has reached viral stardom online is certainly a method that will be of benefit to the Roc Nation label. Releasing his first major track on his own MySpace page in 2007, Act I: Eternal Sunshine (The Pledge), Jay Electronica managed to rocked himself into the hip hop without a big record label or a huge marketing budget. » Read more: Is Roc Nation Building the Next Music Empire?

Techno music is a form of electronic dance music that originated in the mid-1980s as an outgrowth of electro, New Wave and Funk and is considered often to be a response to the end of the Cold War in industrial America. Techno music is often used to generally describe all forms of electronic dance music, although electronic music can be broken down into further styles mostly distinguished by the types of instrumental hardware they use and the music’s beats per minute. Techno music features percussive and synthetic sounds and studio effects that typically provide the main melodic theme. Techno music is made in many different ways, but is created most commonly using a sequencer and electronic devices.

Techno

Techno is a form of electronic dance music that had its early beginnings in Western Europe in the late 1970s and later developed and established as a genre in Detroit, Michigan during the 1980s. Techno has since been retroactively defined to encompass, among others, works dating back to “Shari Vari” (1981) by A Number Of Names, the earliest compositions by Cybotron (1981), Donna Summer and Giorgio Moroder’s “I Feel Love”(1977), “From Here to Eternity” » Read more: Techno Music Can Make Excellent Background

Electro:

Electro is all about a driving drum machine beat with lots of cool synthesizer riffs, and a groovy bass line. The idea is to achieve a sci-fi sound in the track. Use heavy amounts of Distortion, delay, reverb, phase and chorus to produce robotic sounding vocals and instrumentation.

With just a few loops, and some good effects work you can make some really good Electro tracks. Using a vocoder or effects to get a Stephen Hawking type voice, for vocals is also a cool method.

Try to focus on your synth work. the rest of the instruments are really in the back seat to the synthesizer.

SynthPop:

If you’ve ever heard an early “MTV Era” band like Flock of Seagulls, a-ha, devo, and that crowd, then you’ve heard Synth Pop. Its very similar to Electro, except the focus is more typically “pop” rather than robotic, it is also; generally speaking, slower paced. » Read more: SynthPop and Electro Music